Reflecting on the NACS 2024 conference in Las Vegas, one trend stood out: digital screens dominated the show. From engagement to pure visual impact, these innovations are reshaping the c-store experience. 

We outlined the top five digital screen use cases that had everyone talking—and snapping pics—at this year’s event.

1. Captivating Video Walls: Red Bull’s High-Flying Display

We’ve all seen video walls before, but Red Bull’s setup took it to another level. Their multi-screen wall wasn’t just for high-energy visuals—it felt like a front-row seat at a Red Bull event. Crisp neon graphics, insane motion effects, and, of course, beautiful product placement that turned foot traffic into testers and trials at the booth.

These massive walls are perfect for high-traffic zones, grabbing attention from across the store, and driving conversions with the right content.

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2. Dynamic Multi-Screen Panels: Monster’s Visual Symphony

Monster Energy wasn’t about to let anyone forget their presence at NACS. Their multi-screen panels were a visual feast, with each screen synced to show continuous, cascading animations.

           Multi-screen panels can pack four or five impressions into one moment, reinforcing a brand’s story.

They used multiple screens playing in harmony to create one giant visual effect—it was like watching a digital orchestra perform. For c-stores, these setups are perfect for creating a unified theme throughout a store and pulling people deeper into the shopping experience.

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3. Interactive Door Displays: Changing the Cooler Game

Coolers are no longer just functional—they’re a canvas for visual marketing. With their interactive door handles, our partner CSE showed how to spring your store to life with vibrant product animations, interactive videos, and promotional offers that help guide a decision as customers browse for drinks.

                           Animated door handles can be customized for whatever use case a retailer wants.

And you’ve seen those cooler doors with screens that look like they’re showing the real products behind the glass—they were on display, too. Along with digital handles, we see these as a big opportunity to make cooler doors a new frontier of in-store advertising.

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4. Next-Gen Interactive Kiosks: 24/7 Customer Service

Kiosks aren’t just about fancy touchscreens anymore—they’re transforming how customers interact with c-stores by saving time and automating the sales process. At NACS 2024, we saw brands using kiosks to offer no-touch checkouts, speeding up service while reducing the need for human interaction. These systems allow customers to place orders, pay, and even access special offers without ever needing assistance.

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For c-store owners, kiosks provide a cost-effective way to streamline operations, boost sales, and create a frictionless, efficient experience. From automating upsells to reducing wait times, kiosks are turning convenience stores into futuristic, hands-free shopping hubs.

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5. Custom Displays: Monster’s Giant Bottle Shaped the Future

If there was one show-stopping screen at NACS, it was Monster’s giant bottle display. This was a life-sized 3D bottle that glowed and moved, creating a spectacle that no one could ignore.

Custom-shaped displays like these, which we like to call “Experiential Displays,” are redefining what digital signage can be. It’s not just about being seen—it’s about creating a memory that people can’t help but talk about.

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A Few Final Thoughts

NACS 2024 underscored the accelerating shift toward tech-driven c-stores, with digital signage playing a pivotal role. Here’s what we learned:

1. Speed and Automation: No-touch kiosks and frictionless interactions are reshaping how customers flow through stores, reducing human touchpoints and increasing efficiency.
2. Immersive Brand Engagement: Creative displays are turning static spaces into dynamic, sensory-driven environments, a trend that’s here to stay as brands fight for attention.
3. Data-Driven Displays: Future-forward screens will likely evolve, leveraging real-time data to offer hyper-personalized content that keeps customers coming back.

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The future of c-stores lies in seamless integration between technology and customer experience, and the brands that get ahead of this curve will dominate.

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